THE LINE THAT DEFINES US...

MUTUAL was founded in 2023 with a clear vision: to unite people through their favourite hobbies and passions. We create spaces where communities can connect, explore, and share meaningful experiences.

Since our inception, MUTUAL has evolved into a multifaceted platform for creative hobbies. Our initiatives include Artist Profiles, which highlight stories from across the community, and MUTUAL Circle, a speaker series designed to spark conversation and collaboration. Our flagship events, such as the MUTUAL Summer Expo and Creatia, have welcomed tens of thousands of attendees, reached hundreds of thousands online, and brought together numerous creators and industry professionals. These efforts have established MUTUAL as a trusted hub for discovery and celebration.

At our core, we focus on crafting experiences defined by thoughtful programming and careful logistics. From large- scale expos to curated talks and multimedia projects, every initiative is built with professionalism, distinctive design, and attention to detail. We balance consumer experience with business opportunities, offering attendees immersive events while providing companies and partners meaningful ways to engage with highly engaged audiences.

MUTUAL celebrates a diverse range of creative hobbies, including gaming, trading cards, anime and manga, collectibles, stationery, fashion, creation tools, audio and lifestyle tech, and art. By bringing these various passions together under one roof, we foster crossover between communities, create opportunities for discovery, and showcase the cultural impact of hobbies.

At MUTUAL, we aim to elevate the spirit of our city to the global stage while serving as a gateway for international creators and industry leaders to make their first steps into North America. By building bridges between local culture and global opportunities, MUTUAL strives to deliver world-class experiences that unite communities and industries, fostering a culture where creativity and a passion for hobbies can thrive worldwide.